The back story…
In 2016 our founder, Julain Molnar, realized there was a crucial piece missing in PEI, “Canada’s Food Island”. Having been a plant-based eater for most of her life, she was unhappy with the vegan cheese products available on the market and believed there was a way to bring a more healthy, wholesome and delicious dairy cheese alternative to the Island. She began experimenting in her kitchen with different cashew cheese recipes and after a period of trial and error she developed the fabulous flavours of Fresh Start Fauxmage.
We love interacting with our customers which is why we started out at the Farmer’s Market and are still there to this day. Watching peoples faces when they try our cheese for the first time is an incredibly rewarding experience.
In November 2019 we launched in multiple Atlantic Canadian Sobeys. We are in all maritime provinces and have recently expanded into the Ontario market. We are travelling westward and reaching more customers every year!
At Fresh Start Fauxmage, we take pride in providing our customers with a healthy and delicious alternative to dairy cheese products. Veganism is a rapidly growing lifestyle and has proven to be better for our bodies, the world and of course the animals. Our business values align with our personal values and we are committed to health, compassion and a sustainable future
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The ‘Fresh’ Team
Picture by Evan Ceretti Photography
Julain Molnar | founder/La Grande fauxmage
Born on a mountain, and raised to be a free spirit, Julain Molnar sought out challenge, art, animals and wonderful food from a very early age. More than 200 jobs later, she managed to work at all of those passions and then some. In 2016, Molnar needed a fresh start, and found one. Swerving away from a 35 year acting and singing career she began to explore what was then the wild west of the emerging vegan cheese market. Sometimes, thrilling, sometimes crushing, her journey to bring you the best darn Fauxmage she possibly can has been anything but dull. “I am ever grateful to friends and family, the many kind folks who opened doors to me on this journey, to my wonderful customers, and to my brilliant, steadfast team.”
Top Fauxmage choice: “I can’t pick! They’re all my children!”
Picture by Evan Ceretti Photography
Hilary Wood | Marketing & Administration Coordinator
Hilary made the transition from vegetarian to vegan in 2013 and hasn’t looked back. Her passions have led her to volunteer with animal rehabilitation groups in Florida and Thailand, and she has even spent time as a galley cook with Sea Shepherd. She has her diploma in Holistic Nutrition and currently lives in Charlottetown with her partner Anthony and their chicken daughter, Maple.
Top Fauxmage Choice: “Chili Lime! But Creamy Pesto is a close second..”
Rebecca PArent | Assistant Production Manager
Charlottetown native Rebecca Parent is a professional theatre artist and professional snacker. Island audiences know her best for her six seasons at the Watermark Theatre, as well as her portrayal of the infamous read head herself in the musical Anne & Gilbert. She is the bilingual coordinator for social arts organization Sheatre, and is a co-founder of PEI’s Kitbag Theatre. When she’s not trying to change the world with theatre or scrubbing in for Fauxmage production, she likes to indulge her foodie side and make sassy cross stitches.
Top Fauxmage Choice: “Chili Lime when cold, Monk’s Cheddar when warm!“
Craig Fair | Chief Operations Officer/Production Manager
Craig is thrilled to be joining Julain Molnar and the Fresh Start Fauxmage Team! Coming from a 30 year theatre background, he has made a switch in careers during this time in the world. Spending time here on the island right now is truly a pleasure. “I feel completely at home and the transition into this new line of work has been both fun and extremely educational. I look forward to continuing this new line of work and very much look forward to bringing this exceptional product Julain has created to the masses!”
Top Fauxmage Choice: Monk’s Cheddar and Creamy Herb
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